About us
The Social Science Experimental Laboratory (SSEL) advances the understanding of human behavior through cutting-edge experimental research. Grounded in the disciplines of economics, political science, and sociology, the lab provides a collaborative environment where theory meets data to explore how the behavior of individuals shapes, and is shaped by, social, political, and economic forces. By integrating controlled laboratory experimentation with field and online studies, we aim to generate insights that push the boundaries of behavioral science forward and inform public policy.
The SSEL is committed to methodological innovation and the incorporation of novel technologies into experimental research. Beyond offering research support to faculty and affiliates, the laboratory serves as a training ground for NYUAD undergraduate students, fostering interdisciplinary dialogue and equipping them with the experimental methodology tools required to succeed in and beyond the classroom.
The lab was founded in 2012 by Rebecca B. Morton (1954 - 2020), whose commitment to excellence and innovation, and multidisciplinary approach, remain core elements of the laboratory's mission to this day.
Learn more about our servicesFacilities
We have a large dedicated space (48 workstations) and computer software for both in-person and online human behaviour experiments. We also have portable devices for conducting studies outside the physical lab. Available technologies include, virtual reality headsets, galvanic skin response, emotional face reading software, and the integration of artificial intelligence models into experiments.
Enriching Academics
The SSEL offers students at NYUAD an opportunity to enrich their academic and research experience and inform their career paths by engaging them in the research process. We offer support for experimental capstone projects, guided research positions, and post-graduate training programs.
Participatory Experiments
The basic research tool used at SSEL is laboratory experimentation, in which participants engage in decision-making tasks in order to test theoretical predictions and/or the properties of proposed or existing models of human behavior.
Subject Pool
The lab's pool of human subjects continues to expand, which opens doors to researchers to explore new, interdisciplinary questions in experimental social science. You can learn more about how you can join our subject database here.
Work
Stations
Portable
Devices
Organized
Events
Team
Members